Natura Sugaring Melt & Wax Spa - www.naturaspa.com
San Diego, United States                 

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Spa Manager Multi Locations & Marketing Coordinator

 August 2019 - Current

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• Oversee all aspects of the 3 franchise spas operations, managing staff, overseeing facility maintenance, customer experience, developing budgets and creating marketing and promotion campaigns.

• Lead 27 employees with successful engagement and sales results driven.

• Marketing: Prepare and implement new marketing and sales strategies to the 3 Natura Spa franchisees. Working with email marketing, Yelp, Google Analytics, Customer reviews, cross marketing, local events, seasonal/holidays and monthly promotions and advertising planning. 

• Contribute in sales support and customer loyalty programs. 

• Sales – present monthly sales reports including products, membership and packages numbers per Esthetician and Front Desk; analyze and identify mistakes and address the training.

• Recruit and oversee staff – interviewing, hiring, training new employees, quarter evaluation, quarter motivational meetings. 

• Ensure Customer Satisfaction – reviews and clients feedbacks; services and equipment improvements.

• Business Development Strategies: meetings, meet new partnership companies, assist in new services and products development.

 

Spa Manager & Marketing Associate                                 

August 2016 – August 2019

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• Oversaw all aspects of the spa operations, managing staff, overseeing facility maintenance, customer experience, supplies and assist in sales support.

• Supervised the clients check in & out and process assuring client satisfaction – Google Survey. 

• Marketing – assisted in developing the new Natura Spa website – WordPress, SEO, Keywords search, Facebook and Instagram Posts. Worked with the art team to create new marketing brochures, social media campaigns and email marketing. 

• Sales – assisted the General Manager to identify customer needs and create local promotions and events. Assisted in implementing the membership process and trained all employees.

• Oversaw staff – Assisted the General Manager with quarter evaluation, quarter motivational meetings and address any employee request. 

• Customer services – replied emails, membership requests, customer message on Yelp and Google App.

• Communications: ensure all the location team are aware of company’s rules, procedures and updates. 

 

Independent Projects

Brazil & United States                                                      

2015 - 2016

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1 - Sol de Janeiro (Cosmetics) – USA - (www.soldejaneiro.com)

B2B regional Sales

• Market research, retailing market research, and business development. 

2- Mobsim (Mobile Marketing) – BR - (www.mobsim.com.br)

New customer acquisition 

• Prospecting, kickoff meetings and negotiations.

3- Grupo Companhia (Communication Company)- BR

(www.grupocompanhia.com.br)

International Business Development

• Prospecting, international approach strategies, kickoff meetings and negotiations.

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Alternative Strategies - www.altstrategies.com

San Diego - US

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International Social Media Intern - 2016-2016

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• Developed and implemented strategies for diverse Social Media clients, such as Facebook, Instagram, Twitter and Google+.

• Produced  relevant content, images, contests and graphics according to brand and business strategies.

• Monitored, listened and responded to users focusing in cultivating leads and community building.

• Designed, created and managed promotions and Social campaigns. 

• Published the content and images focusing on the SEO strategies.

• Compiled the Social Media reports for result management and kept the directors informed.

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Grupo Companhia -www.grupocompanhia.com

Sao Paulo - Brazil

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Marketing and Sales Coordinator - 2012 - 2014​

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• Coordinated and motivated the sales team to achieve their goals.

• Prospected new clients, partnerships and sponsorships.

• Created new projects using Companhia de Viagem 360° media platform focusing on client strategies.

• Monitored the sales and post-sale process of media projects.

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Results included a year over year increase in sales of 120%. 

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Marketing Assistant - 2011 -2012​

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• Coordinated the advertising, publication, commercial, editorial and merchandising functions of the Companhia de Viagem and Companhia de Negócios magazines and the Companhia de Viagem TV show

•  Produced, organized and coordinated internal and allied brands events .

• Created giveaways, promotions and brand activities with customers and with TV show audience.

• Provided daily content for the website and social media with news and tips involving travel and related subject.

• Implemented the marketing strategies and tactics under the Marketing Director and Vice-President coordination.

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Increased the exposure of the client's brand in a notable growth margins, using the Companhia de Viagem platform. Also, increased the exposure of the Grupo Companhia brand by 80% among the business market.